Company Vision

Three and Six has expertise in the development of real-time 3D simulation editors with emphasis on human activity and interaction.

It is intended to exploit this experience by consolidating and generalising the core technology to stand alone as the ‘performance engine’ for a suite of innovative new products. This technology simulates and manages live action, on stage, in the studio or on location, from a user generated action script.

The vision is to develop and support a 3D animation tool that will become the standard application for the visual industries. Built on the new core ‘performance engine’, 3&6 Studio Professional will have four components:  Set Design, Storyboarding and pitching, Pre-production planning and movie making. This tool together with libraries of virtual locations, props, actors, lights and cameras will provide a platform that will bring to life creative ideas and reduce the cost of delivering them on screen.

Three and Six are always interested in collaborative ventures and funding opportunities to help exploit, expand and strengthen the application of the 3&6 Studio core software technologies in new and existing markets

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Over time, the tool will form part of a family of products derived from the same core technology that cover gaming, entertainment, education, training and planning activities in a number of private and public sectors including broadcasting and advertising.

The design will benefit from a continuous dialog with potential user groups, and a rigorous user-focused development process will drive the ultimate shape of the product.

An essential USP of the product is that non-specialists should be able to work with the tools to create and communicate ideas and performances. 3&6 Studio Professional will provide a collaborative platform for directors, designers, resource managers and editors to discuss, plan and develop their productions. The set and action can be created, edited, lit, viewed and recorded simply and easily without the need for trained operatives through a mix of task specific contemporary and industry standard interfaces. 3&6 Studio is intended to complement traditional production practice, outputting studio plans, annotated scripts, images and video clips on demand as a scenario develops.

In parallel with the development of the professional product it is intended to create a series of lighter more accessible products for the consumer market, 3&6 Studio Applications. These applications are derived directly from the professional product and will serve to test elements and aspects of that product with the wider audience and to provide an income stream and market awareness ahead of full product release.

3&6 Studio products create computer-generated movies. No other product currently on the market makes movies of this quality, with this speed; certainly without trained operatives with extensive and wide-ranging creative skills. The combined skill set required to create professional CG movies for a growing worldwide market reflects the often-restrictive cost of such productions.

Three and Six Productions is to be the production studio to exploit the studio tools and in particular the speed to market for both pitches and finished product using 3&6 Studio products. Pilot and example episodes of an animated ‘sit-com’ will be developed initially, as proof of concept, example product, for system testing, marketing materials and ultimately broadcast release; the intention being to further develop this property, and others, and to take commissions for additional works.

Background

Three and Six is a new name for an established software development team with an eight year product history. In that time they have developed a number of highly effective application platforms for the schools based education market, as the development team of Immersive Education Ltd.

These platforms have been lauded by teachers, educationalists, students and professional bodies, for their creativity, engagement, fun and quality. They have won, and been nominated for, several educational and software awards, and are still widely considered to be a market leader five years after the initial platform launch. Interest in the ideas behind these products extends beyond the original target market and over the years a variety of opportunities have been identified by the developers as potential exploitations of this core technology.

Changing imperatives in education together with a requirement to shift focus to educational support for the existing product range led Immersive to release the development team.

Having become assured of the potential of the technologies by bodies and institutions in markets beyond schools education, the development team, freed from the constraints of their Immersive remit, plan to continue development of these core concepts. The Three and Six team have identified broadcast media, corporate training and home consumers as prospective customers and have outline designs for a suite of products to address these potential customers and markets.

Key Three and Six personnel have a long history and product portfolio in software design & development, simulation, education, broadcast and traditional & CG animation. They have experience of recruiting and managing technical and creative development teams.

We gratefully acknowledge BBC R&D and David Allen for the use of images and video of aspects of the collaborations with the BBC discussed in this web text.

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